[Case Studies] CS-113 Cola Wars 1936 Twice As Much Simplified (Product Bundling)

Shows how Pepsi could offer twice-as-much cola for the same Price in a Market Simulation using Product Bundling. This is a simplified alternative to the alternative ""Cola Wars 1936 Twice As Much"" Market Simulation (CS-112) which quantifies the Vertical Differentiation and Horizontal Differentiation of the Product Features. Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website: https://scientificstrategy.com/cs-113/

This is a companion discussion topic for the original entry at https://kni.me/w/bNlbn-HGNdf65FIW