[Case Studies] CS-114 Cola Wars 1940 Niche Marketing

Simulates another battle between Coke and Pepsi starting in the 1940's in which Pepsi targeted the largely ignored African American market. Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website: https://scientificstrategy.com/cs-114/

This is a companion discussion topic for the original entry at https://kni.me/w/pnY4axGz38jt12NK