Customer Segmentation with k-means (recency-frequency-monetary)

KNIME Analytics Platform
1

Hey, 

is there anywhere a good documentation / example for customer segmentation with KNIME?

I'm think about using k-means for a recency-frequency-monetary analysis, but I have only the raw data yet... 

I'm not sure what kind of variable I have to generate for the analysis.

BR, Silke 

2

Hi,

did you see the following use case? https://www.knime.org/knime-applications/churn-analysis

I think this is pretty similiar to your case.

Best, Iris