Customer Segmentation with k-means (recency-frequency-monetary)


is there anywhere a good documentation / example for customer segmentation with KNIME?

I'm think about using k-means for a recency-frequency-monetary analysis, but I have only the raw data yet... 

I'm not sure what kind of variable I have to generate for the analysis.

BR, Silke 


did you see the following use case?

I think this is pretty similiar to your case.

Best, Iris