After a Customer selects a Product to buy, their Willingness To Pay (WTP) for all of the other Products in the Category may decrease due to Switching Costs. For example, if a Customer invests in the use of a Product then this investment would be lost if the Customer were to switch to a different Product. Switching Costs describe any impediment to a Customer changing suppliers. Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website: https://scientificstrategy.com/ms-192/
This is a companion discussion topic for the original entry at https://kni.me/w/SAuDduBw5QxYojwF