This workflow shows how to apply a combination of two multivariate statistical techniques to solve a customer segmentation problem. It uses data coming from a Market Research Survey about milk consumption in Italy. The input of the segmentation are some evaluations (17) in scale ranging from 1 to 9 (Integers). Scale evaluations measure various personal aspects regarding milk consumption.
This is a companion discussion topic for the original entry at https://kni.me/w/ZCYSVattqoVvL-1e