Brand reputation tracker using social media data

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In the #socialmedia era, real brand convos is key. Using #KNIME + #TextMining, Francisco Villarroel & Konstantin Pikal introduce a visual #brandreputation #tracker that analyzes what people say about your brand—measuring :bulb:Value, :speech_balloon:Brand, & :handshake:Relationships. Enjoy the data story!

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The sample input data is not included in the workflow. This is a frequent problem with Medium articles you post.

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Hi @rfeigel, the input data is now embedded in the workflow data area.

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