How can we know what stakeholders think and feel about brands in real time and over time? Konstantin Pikal introduces a #KNIME #brand #reputation #tracker that uses real-time social media data to measure the occurrence and trends of one major reputation driver: Brand and its four sub-drivers, i.e. Cool, Exciting, Innovative, and Social Responsibility. Enjoy it!
Find more solutions for #Marketing #Analytics in the dedicate #KNIME #Hub space:
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