[Case Studies] CS-105 Rise of the Microbrew - Part 05 Mass Marketing (Horizontal Differentiation)

Market Simulation of the Mass Marketing of beer and the creation of Brands as a form of Horizontal Differentiation. Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website: https://scientificstrategy.com/cs-105/

This is a companion discussion topic for the original entry at https://kni.me/w/FgX4wScQmLKaU0zF