[Case Studies] CS-115 Cola Wars 1975 Pepsi Challenge

The Pepsi Challenge was one of the most successful advertising campaigns in history. This Market Simulation analyzes how the campaign may have influenced the Willingness To Pay (WTP) of consumers. Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website: https://scientificstrategy.com/cs-115/

This is a companion discussion topic for the original entry at https://kni.me/w/jYH1PumHbU-1DT6C