Cohort Analysis Tutorial – KNIME Community Hub

This workflow shows step-by-step how to calculate the customer retention ratio by relative month (1, 2, 3, and so on months after the first purchase) and cohort. The cohort is defined based on the date of the first purchase, so it is a time-based cohort.


This is a companion discussion topic for the original entry at https://hub.knime.com/-/spaces/-/latest/~HT8kexMj3Xtpc9B-/

Hello, can we also get the interpretation of the results? And make es sense several years to analyse? Thank you.