I have a list of search terms that users search on our site. I am trying to find a way to “normalise” the data and group them together ee.g. if one searches for “segretary” and another “seggretary” or something similar, i would like to be able to say they are part of the same family.
The difficulty is that the search terms are vast and could be varied so its difficult to manually aggregate. are there any pros out there that can help me to find a way to do this?
Thank you in advance.