Marketing Community Use Cases

Community Groups
#1

Calling all users in Marketing or those who support Marketing Analytics and modeling. Who would like to have a Community group just for Marketing use cases? I think there are enough of us that it makes sense.

If you would are interested, reply to this thread (so we have a way to invite you when the Group is created) with use cases you are most invested in learning about or developing. Please include a few points to help us understand the use case… Feel free to add to the spreadsheet if it doesn’t already exist under the Uncategorized section.

This Share Sheet is a Summary of Marketing use cases.
https://docs.google.com/spreadsheets/d/1IIHzAmMk6FfTWPFUPPdKKLXrvRi335KDZ6_BZFXNel0/edit?usp=sharing

3 Likes
#2

+1 :smile: would be great to connect with some analysts in this field. Thanks @DemandEngineer

1 Like
#3

I would love to be part of thus community. Please count on me! Rocio. :slight_smile:

2 Likes
#4

Welcome to the community, @Rocio. Invite your marketing colleagues. Let’s try to get this to critical mass.

#5

Most marketers have very simplistic campaign attribution models. Have been thinking about this for sometime and none of the typical marketing platforms seem to do this for B2B. I was surprised to see this video from 2018 that explains what I wished for… https://www.youtube.com/watch?v=mZconLBGeqM

How can we do Hidden Markov Modelling or Survival Modelling for attribution in Knime. I think Hidden Markov Modelling is better suited for B2B Attribution.

#6

Looks like Hidden Markov and Survival models can’t be done natively on Knime.

Feature Request: Learners and scorers for Hidden Markov and Survival models.

#7

Does anyone know of alternate models that can be used for Campaign attribution that Knime does support natively in nodes?