Marketing Community Use Cases

Calling all users in Marketing or those who support Marketing Analytics and modeling. Who would like to have a Community group just for Marketing use cases? I think there are enough of us that it makes sense.

If you would are interested, reply to this thread (so we have a way to invite you when the Group is created) with use cases you are most invested in learning about or developing. Please include a few points to help us understand the use case… Feel free to add to the spreadsheet if it doesn’t already exist under the Uncategorized section.

This Share Sheet is a Summary of Marketing use cases.
https://docs.google.com/spreadsheets/d/1IIHzAmMk6FfTWPFUPPdKKLXrvRi335KDZ6_BZFXNel0/edit?usp=sharing

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+1 :smile: would be great to connect with some analysts in this field. Thanks @DemandEngineer

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I would love to be part of thus community. Please count on me! Rocio. :slight_smile:

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Welcome to the community, @Rocio. Invite your marketing colleagues. Let’s try to get this to critical mass.

Most marketers have very simplistic campaign attribution models. Have been thinking about this for sometime and none of the typical marketing platforms seem to do this for B2B. I was surprised to see this video from 2018 that explains what I wished for… https://www.youtube.com/watch?v=mZconLBGeqM

How can we do Hidden Markov Modelling or Survival Modelling for attribution in Knime. I think Hidden Markov Modelling is better suited for B2B Attribution.

Looks like Hidden Markov and Survival models can’t be done natively on Knime.

Feature Request: Learners and scorers for Hidden Markov and Survival models.

Does anyone know of alternate models that can be used for Campaign attribution that Knime does support natively in nodes?