Customer Strategy & Analytics – An AI Approach is an online programme starting on 2 March 2026 and running for three months. It equips participants with practical skills in data-driven CRM, predictive analytics and AI, covering topics such as segmentation, CLV, churn prediction, recommendation systems and sentiment analysis. Through hands-on work with KNIME and realistic business cases, you’ll learn to analyse customer data, uncover behavioural patterns and build end-to-end analytical workflows. The course is ideal for professionals in marketing, CRM and data analytics who want to turn model insights into concrete business actions. You can get more information here: Customer Strategy & Analytics – An AI Driven Approach.
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