Is there an example workflow that deals with marketing / media optimization? I want to model past results, include the interaction between variables (ie, if I add to awareness channels, then brand search will be positively impacted - it doesn’t remain unaffected), then model what happens if I add more budget to any given channel. Finally, would like the ability to input a budget and the model optimize where I spend the money based on constraints and model performance (ie, lower budgets will probably migrate to lower funnel media and higher budgets will maximize lower funnel and start building awareness channels that further improve lower funnel while increasing sales.)
Hey there,
it’s clear that you have deep subject matter expertise related to the problem you want to solve. It sounds very specific and therefore I’m afraid that out of the box examples are unlikely to be available.
To help you I suggest:
- Break down your overall idea into smaller “sub-problems”
- Provide examples for your sub-problems in terms of input data and desired output (start with one) in excel format and share it here
Cheers,
Martin
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