Hello everyone,
I’m looking to analyze sales and customer data, and I would appreciate your assistance. So far, I’ve considered exploring patterns such as:
Average spending per visit.
Number of products purchased per transaction.
Recurring brands in customer orders to understand their preferences.
Preferred purchase times (whether they seek promotions or make regular purchases).
Customer segmentation…
However, I’m unsure whether to segment them based on total annual spending or a shorter period, like 6 months. I am particularly interested in leveraging these insights to enhance targeted marketing.
What are your suggestions for analyzing customer and sales data to increase sales through targeted product promotions aimed at specific customer segments based on analytical results? If you have any ideas or helpful workflow links, please share them
Here’s a link to a Market Basket analysis workflow. It won’t cover everything you want to do, but it might be a good starting point. Without knowing anything about your data its difficult to offer any specific suggestions.
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My gratitude.
This workflow demonstrates exceptional quality. It appears to provide a more in-depth approach to data analysis