Webinar: Low Code Machine Learning Solutions for Marketing Analytics - April 27, 2022

The webinar Low Code Machine Learning Solutions for Marketing Analytics is happening on Wednesday, April 27, 2022 at 5 PM - 6 PM UTC +2 (Berlin) which is 10 AM - 11 PM UTC -5 (Chicago).

KNIME offers a low-code approach to applying advanced machine learning algorithms to classic marketing problems. This webinar, hosted by data scientist Rosaria Silipo and Marketing Professor Francisco Villarroel, draws on their 30+ years of consulting and teaching experience to present solutions to a number of common use cases:

  • Predicting Customer Churn
  • Measuring Sentiment Analysis in Social Media
  • Evaluating Customer Experience through Topic Models
  • Content Marketing & Image Mining
  • Keyword Research for SEO

All the solutions presented in this webinar are available for public use on the KNIME Hub.


Can you plz share the knime hub link of use cases

Hi AnilKS! Here is the link:

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Hi All! Thank you for attending the webinar yesterday. It was amazing to address an audience of 100+!
For those of you who registered, you must have received presentation slides in the follow up email.

Here is the link to:

  • recorded version of webinar on Youtube.
  • An exercise for attendees.
  • Link to KNIME Hub for the workflows presented in webinar.

Thank you all for attending!

A small addition to the set of important links:

  • Here is the link to Marketing Analytics Journal of Business Research.

Here are the presentation slides from the webinar:

MA slides- Forum.pptx


Hi Everyone! Thanks to all those who participated in the webinar. In our proposed exercise, please find the link to workflow solution. Please note that there can be many approaches to the problem. This is just one way of doing it.